“The keys to brand success are self-definition, transparency, authenticity and accountability.”
- Simon Mainwaring
Your brand is not your logo, your name, or your marketing collateral; your brand is what consumers perceive and consider when they see your logo, hear your name, or are exposed to your collateral. Increasing a brand’s value is one of the key objectives of all marketing efforts. We are is passionate about building strong brands for our clients.
In order to develop a unique brand, you need a special research approach, adjusted to your strategic objectives. Our process starts with understanding what your brand is and what associations it evokes (from the customer perspective), then defining the aspirational brand position (balancing your goals with competitive opportunities), and finally, setting strategies for positioning and deployment of collateral and messaging.
Our brand-related research includes:
- brand image research
- competitive assessment
- SWOT analysis
- brand equity studies
- brand concept tests
- brand extension potential
- communication research