“The keys to brand success are self-definition, transparency, authenticity and accountability.”
- Simon Mainwaring
The question “what is brand?” not have a straight answer. For some it may be logo or name while for another it may be your marketing collateral. A brand is a product, service, or concept that is widely eminent from the other products, services, or concepts so that it can be simply communicated and generally marketed.
But at Ingenious e-brain solutions, we understand the value of your brand through the eye of your customers. All marketing strategies at the core have focused on building a brand which increases its value. Team at Ingenious e-Brain solutions comprises out of the box thinkers who are passionately dedicated to build strong brand value across all business vertical.
Development of a unique and appealing brand requires an innovative brand research approach, fitting to the strategic objectives of a company. Our brand research process begins with an in-depth understanding of the current value of your brand through the eye of your customers.
Further our study maps your aspirational goals with competitive opportunities and customer preferences. Our brand research process concludes with conceiving and deploying strategies for the brand promotion.
Our brand-related research includes:
- Brand image search
- Competitive landscape
- SWOT analysis
- Brand equity studies
- Brand concept tests
- Brand extension potential
- Co-branding opportunities
- Communication research