Service DescriptionIn any business competitor analysis is a most crucial element of any company’s marketing and R&D strategy to stay ahead in competition. The field of competitor analysis in marketing and strategic management is an assessment of the strengths and weaknesses of current and potential competitors. This analysis provides both an offensive and defensive strategic context to identify opportunities and threats. Competitor analysis has two primary activities, 1) obtaining information about important competitors, and 2) using that information to predict competitor behavior.
Competitor analysis using patent data is an effective way to benchmark their IP position against the rival competitors. It also helps to understand the emerging R&D technologies and the dynamics of market landscape. Additionally, litigation risk and opportunities are also monitored to minimize competitive threats.
Competitor analysis study involves in-depth study of the key competitors, their active technological areas, patent portfolios, patenting trends, recent patents and patent applications, non-patent publications, product portfolio, niche technologies, licensing opportunities, focus of R&D, prolific inventors, marketing strategy and protection from infringement and litigation liabilities, SWOT Analysis, etc.
By integrating technology and litigation we enhance your understanding for your competitors and help you tracking patents for potential infringement. Further, it also adds value to insights drawn on the marketing strategies, field of research and technological development of competitor companies.
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